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Kaspersky unveils new branding and visual identity
aspersky Lab has
announced it has
rebranded, now bearing
the company name ‘Kaspersky’ and
with the mission of ‘building a safer
world’. The cybersecurity company
said the new branding reflects the
evolution of the business focus from
‘cybersecurity’ towards the wider
concept of ‘cyber-immunity’, in a
world where technology connects
people across platforms and borders
like never before.
K
Commenting on the new rebranding,
Eugene Kaspersky, CEO of the
company, said: “Since we founded
our company more than 22 years
ago we’ve seen both the cyberthreat
landscape and our industry evolve
and change beyond recognition,
while witnessing the growing role of
technology in our lives both at work
and at home.
“Today the world has new needs and
our rebranding reflects our vision
to meet those needs – not just for
today, but well into the future.
“Building upon our successful
track record in protecting the world
from cyberthreats, we’ll also help
build a safer world that’s immune
to cyberthreats.
“A world where everyone is able to
freely enjoy the many benefits that
technology has to offer.”
MUNICH SECURITY CONFERENCE CORE GROUP
TO BE HOSTED IN DOHA
groups to discuss regional and global
security issues.
The four-day Qatar IT Conference and
Exhibition represents a unique platform
for policymakers, technology providers
and major companies specialising
in Digital Transformation solutions to
discuss Smart City security challenges
and related regional initiatives.
A multitude of global firms will also
present creative ideas and strategies on
universal cybersecurity.
Under the theme ‘Safe, Smart Cities’,
the event is now in its fifth edition and
has emerged as one of the top tech
events regionally.
oha is to host the Munich
Security Conference (MSC)
Core Group Meeting later this
year. The event, organised under the
patronage of HH the Amir Sheikh Tamim
bin Hamad Al Thani, will accompany
the Qatar IT Conference and Exhibition
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www.intelligentciso.com
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Issue 15
(QITCOM) from October 29 to November 1
at the Qatar National Convention Center.
The MSC Core Group Meeting will bring
together high-profile representatives of
governments, international organisations,
business, military bodies and academic
It will host over 90 international, regional
and local speakers to discuss several
key topics and trends in the ICT industry
such as creativity, entrepreneurship and
the deployment of technology solutions
in building Smart Cities with cutting-
edge cybersecurity technologies.
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