Ajax enhances online experience
and bolsters security with Mitek
itek has announced that Ajax
Amsterdam, one of Europe’s
premier football clubs, will be
using Mitek’s Mobile Verify with Face
Comparison solution to improve online
experience and bolster security for fans. compliance and greatly improve the
online experience of its fans. Realising
the role that identity verification
technology could play in a digital
process, Ajax selected Mitek’s Mobile
Verify solution.
Putting fan enjoyment and safety at
the heart of everything it does, Ajax is
committed to verifying the identities of
ticket buyers. The hurdle of complying
with GDPR while maintaining paper
copies of fans’ ID documents was
becoming an unachievable task. Mobile Verify combines a best-in-class
image capture experience with leading
document authentication technology to
validate that the ID document presented
in a digital transaction is genuine and
unaltered. Once the ID document has
been validated, Mobile Verify uses
sophisticated face comparison
algorithms to automatically compare the
portrait extracted from the ID document
M
The club recognised the need to
optimise its online process, ensure
with a selfie – thus proving that the
person submitting the ID document is its
rightful owner.
Digital identity verification also
hugely improves customer experience.
Ajax has been able to digitise the
customer journey and thereby make
stadium entrance on match days,
among other processes, easier and
quicker. It will also help protect
customers’ ID documents in light of
GDPR. Naturally, this technology helps
Mitek’s clients to remain compliant with
privacy legislation.
“Our fans are the lifeblood of the club.
To improve our fans’ online experience
and security in ticket sales, we knew
the next stage was to deploy identity
verification technology,” said Susan
Lenderink, CFO, at Ajax Amsterdam.
“We know that our online process will be
improved through digital ID verification,
transforming our fans’ experience and
keeping them on-side even outside the
90 minutes of play.”
“Football fans nowadays want the
best online experience and Ajax’s
investment in the latest technology
is making this a reality,” said Rene
Hendrikse, EMEA MD at Mitek.
“We are proud to work alongside Ajax,
a club so in tune with its fans, to help
improve their online experience. With
an identity verification process where
AI is doing the heavy lifting, Ajax’s fans
can get a consumer-friendly online
experience. With an industry-leading
focus on fan experience, we look
forward to continuing our work with this
innovative and historic club.” u
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Issue 19
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