HOW CAN
ENTERPRISES BETTER
MANAGE THEIR DATA
TO PREVENT FRAUD?
SA Security,
R
a global
cybersecurity
leader delivering
businessdriven
security
solutions to help
organisations
manage digital risk, has announced the
availability of its Adaptive Authentication
for eCommerce version 20.5 capability
which improves fraud protection and
user experience. In this version, RSA
Adaptive Authentication for eCommerce
implements the latest features available
in the EMV 3D-Secure v2.2 protocol,
adds new authentication flows to support
transactions where the cardholder is
not in session, and introduces new
capabilities that significantly enhance
the customer’s checkout experience.
Regulations like the Payments
Services Directive 2 (PSD2) in the
European Union (EU) has driven online
merchants to adopt the EMV 3DS
protocol for Card Not Present (CNP)
transactions, meaning eCommerce
transaction traffic is expected to grow
exponentially. This makes it even more
critical for card issuers to select a
trusted and well-performing 3DS Access
Control Server (ACS) that can accurately
detect fraudulent payments while
keeping transaction success rate
high and providing a frictionless
cardholder experience.
“Our goal with RSA Adaptive
Authentication for eCommerce is
threefold: reduce fraud and grow CNP
transaction approval rates, reduce
operational costs for our customers
and deliver the most seamless user
experience possible,” said Daniel
Cohen, Head of Anti-Fraud Products
and Strategy, RSA. “As one of the first
?
vendors to support the latest version
of the EMV 3DS protocol, we want to
ensure our customers have the most
advanced and up-to-date capabilities
available to fight fraud while also being
able to meet regulatory compliance such
as PSD2 in Europe.”
As organisations continue down
the path of Digital Transformation,
they not only see the benefits of
expanded use of technology, but also
encounter unintended consequences
of the evolution that extends deep
into business operations. Financial
institutions and credit/debit card issuers
have been among the first to embrace
editor’s question
Digital Transformation by creating
innovative transaction methods, such
as contactless payments and QR
codes, but they often unknowingly open
themselves up to new areas of digital
risk. Effectively managing these digital
risks enables organisations to mitigate
threats and maintain compliance, while
maximising the opportunities that
come with adopting disruptive digital
technologies and new operating models.
RSA Adaptive Authentication for
eCommerce helps credit card issuers
and payments processors prevent over
95% of fraud in CNP transactions that
go through the latest EMV 3DS protocol
while also maintaining a frictionless
shopping experience for cardholders.
Powered by RSA’s Risk Engine, RSA
Adaptive Authentication for eCommerce
analyses hundreds of risk indicators to
silently authenticate genuine cardholders
while challenging only the small number
of transactions that are high risk.
Leveraging the RSA eFraudNetwork, the
industry’s first and largest international,
cross-institutional and cross-platform
network of confirmed fraud, RSA
Adaptive Authentication for eCommerce
can identify indicators linked to known
and attempted fraud schemes globally.
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