Intelligent CISO Issue 25 | Page 48

FEATURE Every industry must make it a priority to mitigate against fraud, particularly the banking and finance sector. Mzukisi Rusi, Head of Technology Delivery, Entersekt, tells us why businesses within this sector must build trust and loyalty with their customers in order to remain competitive and to allow the business to prevent fraud in a way that is tailored to the customer. Balancing act: Optimising customer engagement while increasing fraud prevention 48 Issue 25 | www.intelligentciso.com