news
Arcserve research
uncovers
links between
ransomware and
brand loyalty
rcserve Southern Africa has
A
revealed the results of research
conducted by Arcserve, a data
and ransomware protection provider.
The research aimed to measure how
cybercrime influences purchasing
behaviour and brand loyalty. It found
that while most consumers are taking
necessary security precautions to
protect their online accounts, businesses
may not be doing enough to protect their
information – inadvertently driving sales
to competitors that can.
The survey of nearly 2,000 consumers
across North America, the United
Kingdom, France and Germany, found
that 70% of respondents believe
businesses aren’t doing enough to
adequately secure their personal
information and assume it has been
compromised without them knowing.
As consumers become more educated
and cyberattacks become well-known,
perceived trust becomes more influential
in their purchasing decisions, with the
study also finding that 59% of consumers
would likely avoid doing business with
an organisation that had experienced a
cyberattack in the past year.
Byron Horn-Botha, Arcserve Southern
Africa Lead: Channel and Partnerships,
said the trends displayed in this
international survey are also relevant to
the South African market.
“The survey results deliver a stark
cautionary message to all businesses
to prioritise cybersecurity and Disaster
Recovery (DR) plans or lose customer
loyalty and trade. Arcserve recommends
a two-pronged approach where
cybersecurity and DR are strategically
interlinked in business operations,”
said Horn-Botha.
KASPERSKY AND SAUDI FEDERATION
FOR CYBERSECURITY, PROGRAMMING
AND DRONES, LINK-UP ON
CYBERSECURITY TRAINING
aspersky, a global
K
cybersecurity solutions
provider, has collaborated
with the Saudi Federation for
Cybersecurity, Programming and
Drones (SAFCSP), to conduct a
three-day entry-level course on
cybersecurity as part of Cyberhub
courses programme for university
students across the Kingdom of
Saudi Arabia. This combined effort
was an educational initiative aimed
at increasing students’ knowledge
of information security, its main
concepts and mechanisms and tools
for protection against cyberthreats.
More than 1,500 students, with
no prior training on cybersecurity,
participated in the programme.
Amir Kanaan, Managing Director
for the Middle East, Turkey and
Africa at Kaspersky, said: “This initiative
is another step towards improving
cybersecurity training among the youth
of today, and we appreciate SAFCSP’s
efforts in widening its reach.
“The number of students who attended
shows that there is significant awareness
about cyberthreats and interest in
building cybersecurity skills. With
initiatives such as this, we are able to
invest in the future of cybersecurity for
the region.”
Mohammed Alghamdi, Cybersecurity
Track Manager at SAFCSP, said: “We
are committed towards providing
the young people of today with the
knowledge that they need to create a
cyber-immune world and build the Saudi
cybersecurity capabilities to defend
against cyberthreats.”
6 Issue 27 | www.intelligentciso.com