Adobe, IBM and Red Hat
partner to advance customer
experience transformation
dobe, IBM and Red Hat
A
have announced a strategic
partnership to help accelerate
Digital Transformation and strengthen
real-time data security for enterprises,
with a focus on regulated industries. The
intent of the partnership is to enable
companies to deliver more personalised
experiences across the customer
journey, driving improved engagement,
profitability and loyalty.
As companies undergo their Digital
Transformations and move core
workloads to the cloud, the entire
C-suite is facing a re-framing of their
roles to meet customer demands – all
while keeping security front and centre.
Chief Marketing Officers and Chief
Digital Officers – particularly those
working in regulated industries such as
banking and healthcare – are finding
that with the emphasis on data-driven
marketing, they are now becoming
stewards of critical enterprise and
customer information.
For these executives, the need to
protect data while delivering meaningful
customer experiences is paramount. The
partnership will initially focus on:
• Deployment flexibility with hybrid
cloud: Adobe, IBM and Red Hat
aim to enable brands to manage
and deliver their content and assets
within any hybrid cloud environment,
from multiple public clouds to onpremise
data centres. By certifying
and delivering Adobe Experience
Manager 6.5, part of Adobe
Experience Cloud, to run on Red
Hat OpenShift, one of the industry’s
leading enterprise open source
container platforms, IBM will offer
clients the flexibility to host, access
and leverage data in the environment
of their choice.
• Adobe enabled for financial
services: Adobe joins IBM’s partner
ecosystem as a strategic partner
providing CX solutions for the IBM
Cloud for Financial Services. Using
the IBM Cloud for Financial Services,
IBM will extend Adobe Experience
Manager to professionals in this
industry with the aim of helping
them as they meet their security
and regulatory requirements when
delivering personalised experiences
to their customers.
• Adobe and IBM Services: IBM iX,
the business design arm of IBM
Services, will extend its offering
across all of Adobe’s core enterprise
applications. With broader, integrated
support for clients across Adobe
Creative Cloud, Adobe Experience
Cloud, and Adobe Document
Cloud, IBM iX will accelerate how
global brands use data to design,
implement and scale personalised
customer experiences to instil trust
across every corner of its business.
“Now more than ever, companies
are accelerating their efforts to
engage customers digitally,” said Anil
Chakravarthy, Executive Vice President
and General Manager, Digital Experience,
Adobe. “We are excited to partner with
IBM and Red Hat to enable companies in
regulated industries to meet this moment
and use real-time customer data to
securely deliver experiences across any
digital touchpoint, at scale and compliant
with regulations.”
“The reality is that, today, businesses
across industries are operating in
an experience-first world where it is
possible to gain immense value from
data if trust and technology flexibility
are central to the equation,” said
Bridget van Kralingen, Senior Vice
President, IBM Global Markets. “It is
with these principles as the focus of
our partnership – bringing Adobe’s
marketing expertise, IBM’s industry
domain knowledge and the open
innovation of Red Hat – that will give
clients the confidence to use their data
for new competitive advantage.” u
intelligent DATA SECURITY
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