Mohammad Meraj Hoda, Vice President –
Business Development at Ring
Ring’s video doorbell has been effective in reducing burglaries
in neighbourhoods by as much as 55%, according to an LAPD
pilot programme.
Recent studies regarding the real estate market indicate that the
Gulf countries in general and Kuwait in particular are likely to be
the most advanced with respect to establishing smart homes as
a result of the level of constructional development in this region.
The Middle East smart homes industry is projected to grow
at an annual rate of 28.73%, in value terms, between 2016
and 2022 owing to high GDP per capita income and growing
awareness about smart homes solutions and energy efficiency.
The firm has also launched two new products into the Middle
East – Spotlight Cam Battery, which comes with 1080HD video,
LED spotlights and a 110-decibel siren; and the Spotlight Cam
Solar Panel which has a HD camera with two-way talk and
spotlights, connected to a solar panel for non-stop power.
With the launch of these two new products in the region, Ring
has added an outdoor light/camera hybrid that illuminates the
area and records video when its motion sensor is tripped, with
multiple power options to its roster of Wi-Fi connected home
security devices.
“Ring is continuously innovating and offering best-of-
breed smart home security solutions. The mission of both
the company and our products is to ‘to reduce crime in
neighbourhoods’ and we are proud to introduce our Ring
Spotlight Cam Battery which will offer our customers a new
way to protect the entire perimeter of the home, from the front
door to the backyard,” said Hoda.
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The new Spotlight Cam features LED light panels that
automatically turn on when motion is detected, as well as a
1080p camera with night vision, two-way audio and a 110-dB
siren to let homeowners see activity around their homes and
communicate with people who set foot on their property. It also
features a convenient quick-release battery pack, so users can
easily charge the device’s batteries without moving the device.
“Since Ring launched its products in the Middle East, we
have seen great interest in our smart home solution as our
Ring products are easy to install, easy to use, have smart
motion alerts, offers cloud storage and has a user-friendly app
interface. With no wires to worry about, Spotlight Cam Battery
is your simple solution to smart security,” Hoda said. u
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