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DARKTRACE AI STOPS 4,000 THREATS A WEEK AT FASHION BRAND TED BAKER
Organisations are making better use of smart technology such as AI to predict and protect against sophisticated cyberattacks . Here , Leon Shepherd , Chief Information Officer , Ted Baker , discusses how it relies on Darktrace ’ s AI technology to protect its digital systems and explains how the solution enables the company to focus on higher-value tasks . arktrace , a
D global leader in cybersecurity AI , has announced that its Self-Learning AI is being used to intercept 4,000 cyberthreats every week at Ted Baker .
The quintessentially British global lifestyle brand has revealed that , of these cyberthreats , over 200 are targeted attacks . These include spearphishing emails devised to reach high-level executives , and cyber campaigns that seek to steal competitive insights or intellectual property .
Ted Baker relies on Darktrace technology to identify and interrupt cyberthreats before they escalate into full-blown compromises , including Darktrace Antigena , Darktrace ’ s Autonomous Response product , which is able to respond to ransomware within one second of suspicious behaviour emerging .
The technology protects the full range of its digital systems , from email to point of sale devices .
Powered by Self-Learning AI , Darktrace technology works by developing an understanding of what is normal behaviour for each user and device within an organisation , and neutralises malicious behaviour by enforcing this normal ‘ pattern of life ’.
Crucially , this means that day-to-day business is not disrupted .
“ Within seconds of out-of-the-ordinary behaviour emerging , Darktrace AI forms an understanding of whether an attack is underway or not , and can interrupt that activity before our security teams are able to ,” said Leon Shepherd , Chief Information Officer , Ted Baker .
“ With Autonomous Response , I know the AI is always ready to jump in on our behalf at machine speed , giving my team more time to focus on highervalue tasks .”
We caught up with Leon Shepherd , Chief Information Officer , Ted Baker , to learn more about Darktrace ’ s technology and how it enables the organisation to better protect its systems .
Leon Shepherd , Chief Information Officer , Ted Baker
Can you tell us about your role at Ted Baker and how you ensure the company operates with a robust cybersecurity culture ?
I am the Chief Information Officer of Ted Baker , responsible for ensuring the digital security of the organisation . In addition to my CIO role , I also lead our overall business transformation which is dependent on significant Digital Transformation projects and the speedy delivery of innovative digital products and services with cybersecurity built in from day one .
As part of this transformation , we have been navigating a full-scale shift to the cloud that is now close to completion which meant that when the pandemic hit , we were fully able to support remote www . intelligentciso . com