Management Day – the international education effort jointly led by the Identity Defined Security Alliance and National Cybersecurity Alliance – bring to our attention the growing importance of protecting consumers ’ identities and information .

Whether consumers go online to pay a bill , set up a doctor ’ s appointment , or shop at a favourite retailer ’ s site , they want to know that the organisation knows who they are , protects their privacy and lets them control how their personal data is shared .

Organisations now view their ability to create trusted digital experiences as a significant opportunity to build customer loyalty and gain a competitive advantage .

RICARDO DINIZ , VP & GENERAL MANAGER , UK & I AND SOUTHERN EUROPE , WSO2

Here in the UK , customer identity and access management ( CIAM ) is playing a central role in maintaining trusted relationships with consumers online . In fact , 78 % of the 200 UK and Ireland respondents who took part in a recent WSO2 and Vanson Bourne research study said they are already using an Identity and Access Management platform ( IAM ) with 67 % utilising a customer identity and access management platform ( CIAM ).

At the same time , it is becoming clear that security and the APIs and applications driving consumer experiences are now intrinsically linked , creating the need for CIAM to work in concert with API management and security solutions .

We are seeing more software developers assuming responsibility for incorporating security into the applications driving consumers ’ digital experiences . This is driving the demand for cloud-based , highly automated solutions that allow developers to quickly and easily add CIAM functionality without having to become security software experts . Our research reinforces this demand , with more than half of respondents ( 51 %) saying that they expect their organisations ’ preferred deployment choice for future CIAM platforms to be SaaS / Identity-as-a-Service ( IDaaS ). www . intelligentciso . com

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