security peers as they don ’ t have the wide network reach that Cloudflare has . When you ’ re trying to access applications with limited networks , you still have tremendous latency , which can translate into numerous business problems impacting revenue-generating activities .
Cloudflare has deliberately taken an approach to build out our Zero Trust solution as a single control plane . This helps reduce risk and complexity , reducing the total cost of ownership for our customers . In addition , this helps them get on board with our services quickly and realise faster time to value , further reducing the risk of having inconsistent security postures across multiple control planes . That ’ s a key advantage for our customers , especially because Zero Trust network access is the first step towards a broader transformation of the security and network edge perimeter , which can include other security controls .
Can you tell us about some of the biggest risks Zero Trust helps to mitigate ?
Data breaches are by far the most prominent risk . Numerous independent studies assess the annual likelihood of a data breach for a large organisation to be in the 26 – 28 % range , with the cost per data breach being US $ 3 million to US $ 5 million dollars . We also know according to Deloitte that 91 % of all attacks begin with a phishing email . The price and risk standard for businesses is much higher . Regulators impose fines but much deeper damage can be done to a brand due to loss of trust , resulting in customer churn and lost revenue .
How have you seen customers in the UKI market navigate their ZT journey ?
Some customers are up to speed with ZTNA and SASE principles and have a clear adoption roadmap . They approach us as they recognise Cloudflare as a leader in these domains with concrete
91 % of all attacks begin with a phishing email . www . intelligentciso . com
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