GO PHISH
In the future , I foresee cybersecurity becoming a battleground of AI against AI – which is why we are heavily investing in this area .
GO PHISH
How do you deal with stress and unwind outside the office ?
Having spent over 30 years in tech and founding three companies , I believe I ’ ve managed to handle everyday stress effectively . Of course , there are occasional stressful situations , but I don ’ t experience daily stress as I did perhaps 20 years ago . This shift comes down to a combination of maturity and experience . Regardless , outside the office , I adhere to best practices – prioritising sleep , regular exercise , maintaining a nutritious diet and spending quality time with family and friends . I try to take short vacations and I particularly enjoy water sport in summer and skiing during winter .
If you could go back and change one career decision what would it be ?
I was born and raised in Israel and I spent six years in the Israeli military focusing on cybersecurity , due to our mandatory military service . If I could go back 30 years , I would probably choose a field military unit instead of a technology one . I ’ d advise my
In the future , I foresee cybersecurity becoming a battleground of AI against AI – which is why we are heavily investing in this area .
younger self that you ’ re going to spend the majority of your life in technology , so seize this unique opportunity to experience something different that you won ’ t be able to do elsewhere in your lifetime .
What do you currently identify as the major areas of investment in your industry ?
One significant area of investment in our industry is definitely AI , particularly when it comes to combatting cybersecurity and fraud challenges . AI holds immense potential in bolstering cybersecurity measures , although we are in the early stages of this journey . In the future , I foresee cybersecurity becoming a battleground of AI against AI – which is why we are heavily investing in this area .
What are the regionspecific challenges when implementing new technologies in North America ?
From my perspective , North America is one of the easier regions to navigate . It ’ s vast , relatively homogeneous and predictable . That said , it ’ s also highly influenced by marketing . Therefore , our challenge lies in competing with the substantial marketing machinery prevalent in our space . While I ’ d prefer to direct more resources towards refining our technology , it ’ s essential in
North America to strike a balance between product development and marketing – a balance we are still learning to achieve .
What changes to your job role have you seen in the last year and how do you see these developing in the next 12 months ?
The primary change in my role isn ’ t due to a market trend but a specific strategic choice for Transmit Security : I decided to take on Product Management in addition to my role as CEO . Being a product-first company , constant innovation is crucial to avoid becoming outdated and I view our product strategy as the most vital task at hand . Given my strong product background , I wanted to personally oversee this aspect . Going forward , I intend to continue leading product management and aim to fine-tune the process as we continue to grow .
What advice would you offer somebody aspiring to obtain a C-level position in your industry ?
In the hi-tech sector , it ’ s important to prioritise the organisation ’ s needs over your career ambitions . Good executives will recognise and appreciate this quality – which will likely lead them to want you as part of their team . u
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