FEATURE
Sabrina Gross , Regional Director of Strategic Partners at Veridas
Faced with increasingly widespread and sophisticated cyber threats , businesses today desperately need more robust ways of handling digital identities . With billions of credentials stolen yearly and over 80 % of breaches involving weak or reused passwords , there is a pressing need to move away from this decadesold system .
Biometric technology is emerging as a game-changer for securing user identity . Biometric factors such as our faces and voices cannot be stolen and are unique , providing a highly reliable security route while enhancing user experience . However , adopting biometrics has its challenges , ranging from evolving AIdriven security threats like deepfakes to public misconceptions about how the technology functions .
Here , we explore how business leaders can overcome these issues to reap the benefits of this transformative shift .
How biometrics can finally provide an answer to the password problem
Passwords have long been the Achilles ’ heel of cybersecurity . Despite advancements in encryption and security protocols , passwords remain highly susceptible to social engineering attacks . The dilemma is clear : passwords must be secure and memorable for human users , an increasingly difficult balance . Even the most complex passwords created by management software present no barrier if an attacker can trick the user into sharing it .
The issue is more pronounced when it comes to customer-facing systems . The voice channel is particularly vulnerable to social engineering and is usually the weak link of any security strategy .
Knowledge-based authentication , a common second factor in phone helplines and account systems , is easily exploited . Information such as a mother ’ s maiden name , first school , or favourite pet can often be easily accessed through online research and social engineering trickery .
Unlike traditional passwords , biometric identifiers such as facial or voice recognition are unique to each individual and cannot be easily replicated . Advanced biometric systems employ continuous anti-spoofing measures to counteract deepfakes and fraudulent attempts . The technology ’ s high accuracy rate ensures that even if you age or alter your appearance , the system will still recognise you .
Biometric technology is not just a concept of the future ; it ’ s already a part of our daily lives . From unlocking smartphones with thumbprints to streamlined airport security via iris scans , most of us are using the technology in some form without a second thought . So , it ’ s not an innovation that will require users to significantly change their digital habits .
The wide-reaching security potential of biometrics was recognised in Gartner ’ s most recent hype cycle . Regulatory bodies are also realising its potential ; for instance , the Payment Services Directive 3 ( PSD3 ) allows biometric verification as a secure form of authentication .
The opportunity for a smooth , seamless customer journey
While focusing on cybersecurity is paramount , it ’ s crucial not to overlook the user experience . Cumbersome workplace security processes can impact productivity and morale , while slow and frustrating systems can lead to abandoned transactions and lost business . This is where biometric technology can provide a seamless blend of security and efficiency .
Voice authentication , for example , provides a passive yet secure method of verification . Customers calling their bank can avoid sitting through multiple rounds of questions about their personal details and knowledge-based authentication . Organisations can significantly reduce friction in the customer journey by replacing these outdated methods with biometric verification .
As highlighted in Gartner ’ s hype cycle , the technology is reaching a maturity www . intelligentciso . com
49