ASICS teams up with BlueConic for enhanced personalisation and data privacy compliance
Nokia and HellasQCI achieve Quantum-Safe Networks PoC success in Greece
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ASICS teams up with BlueConic for enhanced personalisation and data privacy compliance
SICS , the global leader in athletic footwear and apparel , has selected
A pure-play customer data platform ( CDP ) BlueConic to reimagine the way it engages with customers . The move will empower the ASICS team to support a growing number of personalisation projects while remaining compliant with consumer data privacy regulations around the globe .
With operations across the Americas , Europe , the Middle East , Asia and Oceania , ASICS is best known for its sports apparel , shoes , equipment and accessories for men , women and children . The company acquired fitness app RunKeeper in 2016 for its potential as a one-on-one marketing channel .
With a focus on increasing engagement and loyalty both within the app and across brands , channels and regions , ASICS will use BlueConic to unify its first-party data for a deeper , real-time understanding of individual interests , behaviours and consent preferences . With access to this unified , actionable and privacy-compliant customer data , ASICS ’ business teams will be able to build robust segments and orchestrate highly personalised experiences for customers across all touchpoints , while mitigating consumer data risk for the organisation at the same time .
“ We chose BlueConic because of the flexibility and usability of the platform , along with their ability to support various use cases across brands and regions , from data clean-up and identity resolution to compliance and personalisation ,” said Melissa Reed , Senior Product Manager of Customer Data at ASICS Digital .
Nokia and HellasQCI achieve Quantum-Safe Networks PoC success in Greece
okia has announced it has successfully completed a proof of concept ( PoC ) of Quantum-Safe Networks ( QSN ) in
N a complex optical network ring topology across three locations in Greece with HellasQCI , the Greek National Quantum Communication Infrastructure Consortium .
Safe keys for encrypted optical services . The goal of the PoC was to run use cases with the HellasQCI consortium members from government , research and education , defence , law enforcement and private sector critical infrastructure owners to ensure Quantum-Safe connectivity infrastructure .
Nokia successfully demonstrated hybrid key generation using both classic and quantum physics to generate and distribute Quantum-
The PoC was performed on a ring connecting three nodes in GRNET ’ s Data Centre , the National Kapodistrian University of Athens ( NKUA ) Network Operations Centre ( NOC ), and the NKUA Department of Informatics and Telecommunications ( DIT ), Optics Communications and Photonic Technology Laboratory ( OPTCOMMS-PTL ).
James Watt , Head of the Optical Networks Division at Nokia , said : “ We are proud to partner with HellasQCI and its consortium members to demonstrate our QSN solution in this challenging and innovative PoC . Test environments like this are crucial to ensure networks are ready for quantum-level cybersecurity attacks , which are inevitable as Quantum Computing becomes more accessible around the world .
“ Nokia brings a structured framework and a collaborative partnerbased approach combined with our world-leading networking expertise with extensive experience managing large-scale and complex deployments with multi-connectivity domain and multi QKD vendor technologies .”
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