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According to new Zayo data , the average DDoS attack lasted 68 minutes in 2023 . not to mention reputational harm and customer churn – and many of the factors contributing to a vulnerable environment , such as increased digitisation , political unrest and hybrid work , are not going away anytime soon .
The sheer sophistication of these attacks – which are meticulously planned to hit during a business ’ busiest time of day and often utilise automation , like bots , to make it easier – makes it a crucial time for organisations to have advanced , forward thinking DDoS protection . For every company , it is not a matter of if , but when .
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