Intelligent CISO Issue 72 | Page 63

BUSINESS surveillance

THE IMPORTANCE OF NUDGE THEORY IN EMAIL SECURITY

Robin Bell , CISO at Egress , provides insight into the essential components of robust email security strategies .
t ’ s estimated that individuals make

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35,000 decisions every day according to psychologists , or one decision every two seconds . That ’ s not to say that each decision has a big impact , most are small and often instinctive like taking a sip of coffee , turning the work laptop on , or clicking a hyperlink in a seemingly normal email .
Email really is the backbone of business communication as an instinctive tool for all employees . Despite COVID-19 driving the adoption of messaging apps and video conferencing , four out of five employees say email is their preferred way to communicate , but ease of use comes with risk .
Phishing attacks are increasingly sophisticated , and although they ’ re not necessarily more prevalent , these advanced threats are getting through traditional defenses , so it feels like the overall volume has increased .
• Authority Bias – Believing the information has been verified fully by an organisation or individual with formal authority .
• Availability – Assessing how likely an event will occur or how often it occurs based on how easily the event can be recalled .
• Halo Effect – A quick judgement , usually based on a recent experience , a single characteristic or a first impression .
• Hyperbolic Discounting – Choosing immediate rewards over future gratification .
• Representativeness – Judging how likely something belongs to a category based on similarities with members in the category already .
It ’ s well-known that cybercriminals utilize heuristics , especially in phishing attacks , relying on a slip-up of an unsuspecting employee . Authority bias is essential to CEO fraud , hyperbolic discounting in fraudulent flash discounts with tight timeframes , the halo effect in brand impersonations with previously legitimate correspondences .
Robin Bell , CISO at Egress
So , how do you tackle advanced cyberattacks whilst reducing friction and maintaining ( or improving ) productivity ?
The impact of heuristics on email security
Heuristics are the rule of thumb or mental shortcuts which help simplify decision-making . There are several techniques which are known to influence email security :
Outbound data loss via email also often harbors heuristic techniques . The sender may assume they won ’ t make an error when sharing sensitive information because they never have before .
Applying nudge theory
Nudge theory focuses on shaping the environment to promote certain outcomes by influencing decision making . In email security , nudge theory can have multiple applications , combining
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