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Retailers must reassess their cybersecurity practices to ensure they are robust and resilient enough to protect their customers .
detects unusual file encryption attempts across multiple systems . The retailer ’ s IT team receives real-time alerts showing abnormal activity and the ZTNA system revokes compromised user credentials and isolates affected devices , preventing the ransomware from spreading . With this visibility , a retailer ’ s IT team can quickly pinpoint the entry point of the attack , allowing for quick resolution .
The key to future retail success
Securing retail environments is vital . Once retailers establish robust security measures , they can focus on meeting the elevated expectations of modern shoppers – seamless , quick and convenient services .
Every secure interaction is a retailer ’ s chance to create a relationship and earn customer loyalty and these interactions should facilitate the collection of data to improve the customer experience using secure , high-quality and on-brand strategies . The most successful retailers understand that by prioritising security , they can in turn analyse customer behaviour and the customer journey , leading to improved retention , more targeted marketing , curated shopping experiences and ultimately greater sales .
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