PRESENTED BY

This is a story about data

How much we have right now , how much we ’ re going to have , and how it will impact our ability to protect our data .

It ’ s also a story about optimism

How it hurts us and how it can help us navigate an uncertain future .

About the data orienting the map

Rubrik Zero Labs strives to deliver actionable , vendor-agnostic insights to reduce data security risks . To that end , we incorporated findings from two independent sources .

Rubrik Telemetry

We utilized Rubrik telemetry in an effort to stay as close as possible to the ground truth of a typical organization ’ s environment and the threats facing them . Using this approach also helped us create actionable future models from actual datasets . Speaking of transparency , here ’ s what makes up this dataset and how it influences our perspective . Rubrik telemetry includes :

• 5000 + Clients

• 22 Industries

• 35 + EB SECURED with 24 + billion sensitive data records

• 67 countries in 3 regions

• Total volume of data secured : 35 + exabytes of logical storage 817 backend petabytes ( BEPB ) of physical storage

• 24 + billion sensitive data records

• Data covers January 2022 through July 2023

Hey nerds !

When most of the world hears “ data ,” they think of logical storage , also known as frontend storage . Those of us in the data business focus on backend storage .

Rubrik takes the entirety of an organization ’ s data and performs a number of different techniques – including deduplication and compression – to reduce the amount of frontend data to backend storage . We ’ ll use backend storage throughout this journey .

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