T leader , has announced new innovations in its enterprise platform and consumer cybersecurity products focused on protecting all environments from the rapidly growing threat of AI-based attacks and fraud .
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Trend Micro unveils groundbreaking capabilities to safeguard consumers and enterprises against AI-based deepfakes
rend Micro , a global cybersecurity
T leader , has announced new innovations in its enterprise platform and consumer cybersecurity products focused on protecting all environments from the rapidly growing threat of AI-based attacks and fraud .
Trend research shows that cybercriminals are aggressively developing powerful AI-based hacking tools to exploit the growing use of AI in enterprises .
These tools are cheaper and more accessible than ever , enabling criminals at any skill level to more easily launch attacks at scale that mislead victims for purposes of extortion , identity theft , fraud or misinformation .
In response to this growing threat , Trend Micro is introducing Deepfake Inspector which can help verify if a party on a live video conversation is using deepfake technology , alerting users that the person or persons with whom they are conversing may not be who they appear to be .
Dr . Moataz Bin Ali , Regional Vice President and Managing Director , MMEA , Trend Micro
Building on its industry-leading capabilities , Trend Micro will also soon be introducing new deepfake detection technology in its Trend Vision One platform , leveraging a variety of advanced methods to spot AIgenerated content .
“ Generative AI is revolutionising innovation in the region by automating tasks , enhancing customer experiences and assisting in critical decision-making processes . However , this technology has also given rise to new deepfake tools that make it disturbingly easy for cybercriminals of all skill levels to launch damaging scams , social engineering attacks and security bypass attempts ,” said Dr . Moataz Bin Ali , Regional Vice President and Managing Director , MMEA , Trend Micro .
“ Underscoring our mission to secure our customers ’ Digital Transformation and AI-powered future , Trend Micro is at the forefront of the industry , providing powerful new capabilities to detect deepfakes and other AI-based fraud for both enterprise and consumers in the region , empowering them to safely navigate the ever-evolving digital landscape .”
Deepfakes pose a significant risk to modern enterprises and individuals . A recent PwC survey found that over 50 % of regional respondents believe this technology could lead to cyberattacks within the next year . An undetected deepfake can lead to serious consequences , including financial impacts , job losses , legal challenges , reputation damage , identity theft and potential harm to mental or physical health .
Recognising the gravity of this threat , government authorities specialised in cybersecurity in the region are actively raising awareness and educating the public about the risks of deepfakes and AI-based cyberattacks .
Going beyond techniques like image noise analysis and colour detection , Trend Micro platform analyses user behavioral elements to provide a much stronger approach to detecting and stopping deepfakes . Upon detection , the company immediately alerts enterprise security teams , enabling them to learn , educate , and take proactive measures to prevent future attacks . This technology is not only being abused to bypass human verification but also biometric security measures like facial recognition .
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