Let ’ s play a game of two truths and a lie .

“ Data never dies .”

“ You can ’ t protect what you don ’ t know .”

“ It ’ s impossible to protect all your data .”

If you guessed the last statement is false , you ’ re correct . But just because protecting your data is possible doesn ’ t mean it ’ s easy . Data , ubiquitous and valuable , is also highly vulnerable to risk . The proliferation of devices and cloud applications , coupled with regulatory complexities , make safeguarding data more challenging than ever . Beyond the sheer volume of data , protecting what you don ’ t know exists or where it ’ s stored becomes a daunting task . The risk of leaks and regulatory penalties escalate for “ shadow data ” or “ dark data ” stored across multiple cloud service platforms , leaving organizations exposed . In a time in which data breaches carry severe financial and reputational consequences , ignorance is not bliss and not an option .

In truth , visibility is everything . Securing data starts with identifying and understanding what you have . Data Security Posture Management , or DSPM , is a category aiding security teams to discover , classify and prioritize sensitive data across their entire infrastructure , from on-premises servers to endpoints and multiple cloud platforms .

It provides information about where sensitive data is stored , who has access and how they are using it . Some emerging DSPM solutions also provide automation to make it easier to remediate the risks .

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