Leader in Combat Sports seals new agreement and adds technical tools to detect and eliminate illegal broadcasts of ONE Events , while expanding Globant Sportian ' s presence in Asia .

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Globant , a digitally native company focused on reinventing businesses through innovative technological solutions , has announced a partnership with ONE Championship , the world ’ s largest martial arts organisation , to protect its content from piracy .

Utilising Globant Sportian ’ s Content Protection services , an evolution of the services originally developed by the LALIGA football league , illegal broadcasts can be detected in real-time and tracked on streaming sites , apps , VOD platforms , search engines , social networks and IPTV , enabling quick blocks that will help ONE protect the value of global broadcast agreements .

With Asia ’ s largest global sports property , ONE broadcasts weekly events to an audience spanning more than 190 countries . In this regard , the popularity of its events , which include mixed martial arts , Muay Thai , kickboxing and submission grappling , has generated an increase in content piracy that threatens the organisation ’ s future growth .

With this , Globant Sportian offers the most robust anti-piracy network for sports and entertainment , using advanced detection , analysis and visualisation tools to identify the source of piracy and stop its spread .

With a team of analysts working closely with more than 70 of the world ’ s leading online platforms and holding TCRP certification ( from Google ’ s Portuguese ‘ copyright takedown program for trusted partners ’), Globant Sportian ’ s Content Protection successfully removes more than 98 % of the piracy it detects .

The technical information collected by Globant Sportian ’ s Content Protection services also plays an important role in subsequent legal cases , leading to Dynamic Blocking orders against criminal networks around the world .

James Marsh , Vice President of Global Media Rights at ONE Championship , said : “ Piracy is a serious problem that requires speed and accuracy to combat any illegal transmission and protect our intellectual property and our broadcast partners . Globant Sportian has demonstrated their commitment to innovating in this space for many years , and we look forward to working with them to ensure our programming is secure in the future .”

Pablo Lo Giudice , Business Lead for Content Protection at Sportian , added : “ ONE Championship is one of the most exciting growth stories in the sport , which makes it a key target for piracy rings that focus on siphoning money away from fans of the industry . We are excited to establish a new partnership in Asia that will reduce the impact piracy can have on fan experiences , broadcast deals and local jobs .”

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