decrypting myths
22 and December 31 last year and you
can bet that trend will continue. A perfect storm is brewing. Here’s how
you can prepare and stay safe:
At the same time, the potential attack
surface is exponentially expanding.
Extensive worldwide analysis by
Salesforce suggests that the 2018
holiday season e-commerce revenue
will increase 13% on last year, with
AI-based product recommendations
driving 35% of all revenue. For the first
time ever, more purchases will be made
with mobile phones (68%) than any
other device. Take care before you share. It is easy
to let your guard down when you’re
self-promoting or updating followers
with engagement-stoking details. Even
seemingly innocuous information can
be weaponised by persistent hackers.
Individuals need to be wary, alert
and be responsible. Organisations
on the other hand must run robust,
continually evolving awareness-raising
programmes to ensure all employees
78
embrace a culture of appropriate social
sharing. They should also double
check the essential nature of business-
related web content on third party
properties, such as online directories
and partner websites.
Think before you click. Treat any
link with suspicion, particularly if
you’re unsure of its origin. Hover over
hyperlinks to view the destination URLs
because sneaky spear phishers will
often hide their URLs in email body text
or via online forms that appear credible.
Issue 08
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