Growing use of AI protects Trustpilot platform
Scottish Widows turns to AI to speed up protection insurance claims and underwriting with Sprout. ai
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Growing use of AI protects Trustpilot platform
rustpilot, the world’ s largest independent platform for customer feedback, has launched its latest Trust Report,
T highlighting how AI, technology and data science have played a key role in safeguarding the integrity of the platform as it grows.
In 2024, Trustpilot introduced a number of new tools to protect the integrity of reviews on the platform, including guideline software that uses Generative AI to identify policy violations at scale. Technology that looks for evidence that a review has been purchased was also introduced as part of ongoing efforts to target review sellers. content and identifying suspicious patterns that help us maintain the fundamental integrity of our platform as it grows.
“ Trust has never been more important, and the online review industry faces real and complex challenges. But with increasing amounts of data at our disposal and the development of new technology to screen and moderate reviews, we believe trust can continue to thrive.”
Trustpilot removed 4.5 million fake reviews – amounting to 7.4 % of the total number of reviews submitted in 2024.
Anoop Joshi, Chief Trust Officer at Trustpilot, said:“ While we often hear about AI as a tool that can be used to mislead people, at Trustpilot we are using the technology to improve trust in the age of AI, by analysing
Scottish Widows turns to AI to speed up protection insurance claims and underwriting with Sprout. ai
cottish Widows, part of Lloyds Banking Group, has partnered with insurance automation firm Sprout. ai to
S trial the use of AI designed to speed up life and critical illness insurance claims and underwriting.
Using AI and natural language processing( NLP), the pilot will focus on streamlining claims by reducing processing times and simplifying complex medical documentation. It will also assist underwriters by quickly summarising extensive medical files to enable faster decision-making.
The outcomes of the collaboration between Scottish Widows and Sprout. ai are expected to benefit thousands of customers across the UK by using automation to speed up claims, and explore further enhancements to the claims process.
Roi Amir, CEO of Sprout. ai, said:“ The insurance industry is on the brink of a technological transformation, and AI is at the heart of it. By working with Scottish Widows, we have the opportunity to prove that automation isn’ t just about efficiency – it’ s about delivering better outcomes for customers.”
David Russell, Senior Manager, Claims and Underwriting Strategy, Scottish Widows, added:“ We know making a claim can be stressful, so we’ re dedicated to processing them quickly and smoothly. By partnering with Sprout. ai, we’ re using cutting-edge AI and NLP to free up our claims handlers, allowing them to focus on delivering empathetic support to customers.”
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