Intelligent CISO Issue 89 | Page 40

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important for healthcare consumers, with the average person using around 191 services that require them to enter passwords or other credentials and 70 % of consumers using the same usernames and passwords across various sites.
Indeed, research has found that 46 % of consumers prefer sites that offer alternatives to passwords. Going passwordless is critical to ensuring that patients have secure, fast and frictionless digital experiences that drive engagement instead of frustration and abandonment.
Passwordless systems excel in simplicity, often involving a single step such as a biometric scan. This streamlined process reduces friction and accelerates logins, making it an attractive option for users seeking convenience. Additionally, methods like passkeys offer seamless, secure alternatives that are gaining traction across several industries.
By prioritising ease of use, passwordless systems not only enhance security but also promote better adherence to authentication practices.
Collaboration with trusted security vendors is paramount in achieving a robust Zero Trust security posture. By leveraging the expertise and cuttingedge technologies offered by these vendors, healthcare organisations can stay ahead of the evolving threat landscape and build a resilient security infrastructure.
In the face of escalating cyberthreats, investing in strong data security is no longer optional – it is a critical business imperative. By embracing advanced IAM capabilities and adopting a Zero Trust approach, healthcare organisations can safeguard sensitive patient data, ensure regulatory compliance and maintain operational resilience in an increasingly complex and interconnected world.
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