infographic
P
Research from Ping Identity has
revealed that three-quarters of
consumers would stop engaging
with a brand online following a
breach while half would not sign
up for an online service that had
recently been breached.
22
Ping Identity, a leader in identity
defined security, has released results
of the Ping Identity 2018 Consumer
Survey: Attitudes and Behavior in a
Post-Breach Era, unveiling consumer
sentiments and behaviours toward
security and brands impacted by
data breaches.
Ping surveyed more than 3,000
people across the United States,
United Kingdom, France and
Germany to find out what they expect
from brands when it comes to the
safekeeping of personal information.
The survey reveals that many
consumers are making drastic
changes to the ways they interact
with companies and secure their own
personal data following a breach:
• A total 78% of respondents
would stop engaging with a
brand online and more than one
third (36%) would stop engaging
altogether if the brand had
experienced a breach
• Nearly half (49%) would not sign
up and use an online service or
application that recently experienced
a data breach
• Almost half (47%) have made
changes to the way they secure their
personal data as a result of recent
breaches and over half (54%) are
more concerned with protecting their
personal information today than they
were a year ago
“With the prevalence of data breaches
and leaks, enterprises must have the
proper controls in place or they become
at risk of losing consumer trust and
business,” said Sarah Squire, CTO
Office, Ping Identity.
“In the same way that brands are
expected to provide user-friendly
experiences, they also must understand
the value and importance of strong
identity management strategies.”
Squire added: “The findings from our
2018 survey reveal the extent to which
consumers value security and rely on
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