infographic
the brands they interact with to provide a layer of protection
when it comes to their identity and personal information.”
Younger generation has higher trust in brands
Ping found the greatest discrepancies in security sentiment
and practices between those under 35 and those over
55. While the younger generation has greater confidence
in brands’ ability to protect their personal information
and is more likely to spend more to ensure their personal
information is protected, the older group guards their
sensitive information more carefully and is less likely to have
experienced financial loss as a result of a data breach. u
Sarah Squire, CTO
Office, Ping Identity
www.intelligentciso.com
|
Issue 09
With the prevalence of
data breaches and leaks,
enterprises must have the
proper controls in place or
they become at risk of losing
consumer trust and business.
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