M personal data online as an everyday convenience, whether entering their full name and date of birth to log into social media accounts quickly or storing bank card details and passwords across multiple websites to make online shopping easier. As digital interactions increase, so does the risk of exposing sensitive information to cybercriminals. Personal data can be sold on the Dark Web for a low price and many people are unsure what steps to take if their data is compromised.
INTELLIGENT WEB SECURITY
Seventy-two percent of Brits don’ t know how to respond if data hits the Dark Web users reused the same credentials across different accounts.
In the survey of 1,000 Brits, it was revealed that more than 50 % of people aged 35 and over would not be sure what to do if their data were found on the Dark Web. Those aged between 25 and 34, are the most confident, with 46 % stating they would know what to do if their data were leaked on the Dark Web.
However, the data reveals that younger generations aren’ t necessarily more confident in what to do, as just 32 % of those under 25 admitted they’ d know what to do if their data was found on the Dark Web. illions of Brits now save their
M personal data online as an everyday convenience, whether entering their full name and date of birth to log into social media accounts quickly or storing bank card details and passwords across multiple websites to make online shopping easier. As digital interactions increase, so does the risk of exposing sensitive information to cybercriminals. Personal data can be sold on the Dark Web for a low price and many people are unsure what steps to take if their data is compromised.
A Bridewell survey reveals nearly 72 % of respondents do not know what to do if their information is traded on the Dark Web, underlining a significant knowledge gap that puts many at risk of identity theft, fraud and further exploitation. The cost of personal data on the Dark Web varies significantly depending on the type of information but personal details could be sold for as little as £ 5. Research has found that credit card details cost around £ 8 on the Dark Web, while a scan of a driver’ s license could cost around £ 6.
Cyberattacks have become increasingly common, with UK retailers including Marks & Spencer, Harrods and The North Face facing major cyber-attacks this year. The North Face revealed that cybercriminals had used a method known as‘ credential stuffing.’ In this technique, attackers use usernames and passwords stolen from previous data breaches or bought on the Dark Web, hoping
The data also reveals a massive regional divide in cybersecurity awareness. For example, 88 % of respondents in Norwich and 84 % in Leeds said they would not know what to do if their data was found on the Dark Web, making these cities the least confident regions surveyed. In contrast, residents in Cardiff and London demonstrate relatively higher awareness, with 68 % and 65 %, respectively, admitting they wouldn’ t know what to do if their data were found on the Dark Web.
Only 19 % of respondents save no personal data online, whether on a tech device, cloud storage or an app. Around 27 % of people over the age of 55 report that they have not saved any personal data online, but this percentage drops among younger generations.
Anthony Young, CEO at Bridewell, said:“ As digital life becomes more integrated into daily routines, we must not lose sight of the risks involved in sharing and storing personal data online. Our survey highlights the urgent need to raise awareness and educate individuals on how to respond if cybercriminals compromise their data.”
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